Discover how you can stop spending money on a promotion campaign that doesn’t bring you quantifiable results. The reliable experience of the marketing professionals with whom we’ve closely worked on this digital marketing course proved that choosing the right ways of promoting your products online can generate the most leads at the lowest costs.
Within this digital marketing course, you will discover how you can easily do that using Google Adwords, Google Analytics, Facebook and Email Marketing.
Besides knowing how you can boost your sales through an inspired online promotion, in this digital marketing training, you find out what marketing strategy to adopt in order to differentiate yourself from the competition and ensure the growth of your business. You also discover how you can increase the loyalty of your customers through an inspired follow-up, triggering the WOW factor and rewarding their loyalty.
How often do you follow-up? How do you trigger the WOW factor for winning more clients? What kind of costless rewards do you use to increase loyalty?
This digital marketing training is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager or anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work. No prior knowledge is necessary.
1.1 Who are our competitors and what we should know about them
1.2 How we can easily differentiate ourselves from the competition
1.3 How to successfully develop your business using the best growth strategies
1.4 Take your company to the top using wisely the competitive strategies
1.5 Do less than the competition – A different kind of strategy
2.1 What are the essential steps of promotion
2.2 The best promotion channels and the promotional mix
2.3 3 unexpected ways of promotion: bookvertising, coolvertising and stampvertising
2.4 The 15 major promotion mistakes that we should avoid
2.5 Direct marketing – the 3 most common direct marketing mistakes
2.6 Why promotion through recommendation has the highest rate of success
2.7 What is the brand and what are the 3 types of brands
2.8 What are the most valuable benefits that the brand brings us
2.9 The promotion campaign – what to measure and how to establish the budget
2.10 The 3 essential components of a brilliant promotion campaign
2.11 Practical Case Study - promotional flyer for a babysitting agency
2.12 How to choose the most appropriate promotion strategy
2.13 How to use merchandising as an effective way of promotion
2.14 How the public relations can help us in marketing
2.15 How to have a brilliant marketing team
3.1 Why is a loyal customer so important for our business?
3.2 What makes an ordinary customer become a loyal one?
3.3 The 5 practical ways of making customers loyal and creating the WOW factor
3.4 The secrets of a successful follow-up
3.5 3 most valuable techniques to increase customer satisfaction
4.1 What is online marketing and how we can use it
4.2 What are the 5 types of ads that can boost our sales
4.3 How to understand what PPC, CTR, KPI, ROI and much more mean
4.4 What is SEO and how it can help us
4.5 How to display in Google searches only the positive pages about us
4.6 The practical steps for an effective Google Adwords campaign
4.7 The tools for finding keywords and measure their effectiveness
4.8 How to increase the click rate without violating Google Adwords policies
4.9 The 7 key elements of the winning landing page
4.10 The 5 essential questions before starting a promotional campaign on Facebook
4.11 The 5 steps of a successful campaign on Facebook
4.12 What can really help us when promoting on Facebook
4.13 Email Marketing. How to increase the conversion rate of your e-mails
4.14 6 concrete ways that we can use to boost our online sales
By signing up for this digital marketing training, you will take part in an advanced training program made by industry-leading experts and you will achieve the marketing expertise that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.
After you go through the checkout process, in a few minutes, in My Account you can click the link Go To My Courses and you’ll find your online courses, along with each course schedule.
Each module has 1 or 2 learning sessions. You get a new module every week and from that moment you have 3 weeks to participate in the Course Activities.
You are free to organize your time as you wish and your courses are available 24h/day and you can study at your own pace.
You will get feedback and points that will contribute to your Final Grade.
Here is a quick step by step video about how to learn:
After you finish your course, you can go to your account in My Certificates section and download your graduation certificate and the transcripts for free. You can also order right away, the International Certification that comes printed.
As you can see, learning with us is easy, not time-consuming and you can achieve your goals faster.
The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.
You can take the Digital Marketing and Customer Retention Course even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive the certificate of completion, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.
After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real-life situations. You will receive feedback for every solution you propose.
In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. You don’t have to pay anything for the assessment.
When you enroll in the Digital Marketing and Customer Retention Course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.
By enrolling to this course you can collect up to 5 loyalty points. Your cart will total 5 points that can be converted into a voucher of $5.00.