Digital Marketing and Customer Retention Course

Students until now: 589 students
Last day for enrollment: 01 June 2024




Imagine 10 - 12 Weeks
Imagine 3 - 5 hours per week
Imagine In English

Certified By:


Discover how you can stop spending money on a promotion campaign that doesn’t bring you quantifiable results. The reliable experience of the marketing professionals with whom we’ve closely worked on this digital marketing course proved that choosing the right ways of promoting your products online can generate the most leads at the lowest costs.

Within this digital marketing course, you will discover how you can easily do that using Google Adwords, Google Analytics, Facebook and Email Marketing.

Besides knowing how you can boost your sales through an inspired online promotion, in this digital marketing training, you find out what marketing strategy to adopt in order to differentiate yourself from the competition and ensure the growth of your business. You also discover how you can increase the loyalty of your customers through an inspired follow-up, triggering the WOW factor and rewarding their loyalty.

How often do you follow-up? How do you trigger the WOW factor for winning more clients? What kind of costless rewards do you use to increase loyalty?

You will know how to:

  • Easily differentiate yourself from the competition using the unique selling offer and the guarantees
  • Use SEO as an effective marketing tool
  • Take advantage of the marketing strategy called “Do less than the competition”
  • Avoid the 15 major online promotion mistakes that can ruin your business
  • Run a successful promotion campaign knowing what you should take into consideration
  • Easily trigger the WOW factor for increasing the loyalty of your customers
  • Assess customer satisfaction through the 3 valuable techniques
  • Display in Google searches only the positive pages about you and your business
  • Create a successful promotion campaign using Google Adwords and Facebook
  • Increase the conversion rate of your e-mails
  • Boost your online sales using 6 certified best practices
    …and so much more


Who is this Digital Marketing course for?

This digital marketing training is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager or anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work. No prior knowledge is necessary.

Career Path - The Digital Marketing and Customer Retention Course allows you to fulfill various roles:

  • Digital Marketing Specialist, Account Assistant
  • Advertising Assistant, Marketing Assistant
  • Campaign Manager, Digital Marketing Manager
  • Social Marketing Executive, Advertising Manager


Module 1 - Competition. How to Grow Making Less than the Competition

1.1 Who are our competitors and what we should know about them

1.2 How we can easily differentiate ourselves from the competition

1.3 How to successfully develop your business using the best growth strategies

1.4 Take your company to the top using wisely the competitive strategies

1.5 Do less than the competition – A different kind of strategy

Module 2 - Promotion Best Practices. Do’s and Don’ts

2.1 What are the essential steps of promotion

2.2 The best promotion channels and the promotional mix

2.3 3 unexpected ways of promotion: bookvertising, coolvertising and stampvertising

2.4 The 15 major promotion mistakes that we should avoid

2.5 Direct marketing – the 3 most common direct marketing mistakes

2.6 Why promotion through recommendation has the highest rate of success

2.7 What is the brand and what are the 3 types of brands

2.8 What are the most valuable benefits that the brand brings us

2.9 The promotion campaign – what to measure and how to establish the budget

2.10 The 3 essential components of a brilliant promotion campaign

2.11 Practical Case Study - promotional flyer for a babysitting agency

2.12 How to choose the most appropriate promotion strategy

2.13 How to use merchandising as an effective way of promotion

2.14 How the public relations can help us in marketing

2.15 How to have a brilliant marketing team

Module 3 - How to Have Bigger Sales Using the Customer Loyalty

3.1 Why is a loyal customer so important for our business?

3.2 What makes an ordinary customer become a loyal one?

3.3 The 5 practical ways of making customers loyal and creating the WOW factor

3.4 The secrets of a successful follow-up

3.5 3 most valuable techniques to increase customer satisfaction

Module 4 - How to Boost Your Sales Using the Online Marketing

4.1 What is online marketing and how we can use it

4.2 What are the 5 types of ads that can boost our sales

4.3 How to understand what PPC, CTR, KPI, ROI and much more mean

4.4 What is SEO and how it can help us

4.5 How to display in Google searches only the positive pages about us

4.6 The practical steps for an effective Google Adwords campaign

4.7 The tools for finding keywords and measure their effectiveness

4.8 How to increase the click rate without violating Google Adwords policies

4.9 The 7 key elements of the winning landing page

4.10 The 5 essential questions before starting a promotional campaign on Facebook

4.11 The 5 steps of a successful campaign on Facebook

4.12 What can really help us when promoting on Facebook

4.13 Email Marketing. How to increase the conversion rate of your e-mails

4.14 6 concrete ways that we can use to boost our online sales

marketing course

  • 99 course pages in a premium business magazine format that you can easily print
  • 31 real-life examples with extra knowledge from the most experienced professionals
  • 10 high-quality infographics that help you understand everything easier and quickly
  • 18 real cases practical applications with role-playing for easily putting into practice everything you learn
  • Feedback for every answer and option you choose on the real cases practical applications
  • Full Guidance & Support
  • Graduation Certificate downloadable as pdf and optionally the printed version

Can I find a job easier by graduating the Digital Marketing and Customer Retention Course?

By signing up for this digital marketing training, you will take part in an advanced training program made by industry-leading experts and you will achieve the marketing expertise that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.

Your benefits

  • High-quality course delivered in a premium business magazine format through engaging and captivating content.
  • Instant access to up to date valuable knowledge from the industry-leading experts that you can put into practice immediately.
  • Clear and concise language, easy to understand regardless of the complexity of the topic.
  • Real-life case studies offering role play, seamlessly putting into practice everything you learn.
  • Captivating infographics, illustrating key points that help you understand and remember quickly and easily.
  • Relaxed course schedule - you are free to organize your time as you wish and you can learn digital marketing at your own pace 24/7 from anywhere in the world.
  • Stress-free assessment methods - you can repeat the course activities until you’re happy with the results.
  • Amazing customer service and administrative support from the moment you enroll until you complete your course.
  • Certification - instantly download your graduation certificate as a pdf or get the official printed version.
  • Accessible learning – for this digital marketing course you don’t need previous experience or certain qualifications to enroll.
  • User-friendly online learning platform – simple and easy to use for everyone.
  • Great value for money - premium marketing course at the most affordable price.

digital marketing courseThe Digital Marketing and Customer Retention Course is the result of more than 10 years of working closely with experienced marketing professionals and successful business owners.

They shared their knowledge and revealed valuable insider secrets. The result is now within your reach with clear and concise content, relevant examples and captivating real case studies.

Some time ago, one of our collaborators, the CEO of a large consulting company, shared with us one of his experiences related to the benefits of rewarding loyalty: “I used to send holiday and birthday messages to a client even if our business relationship had finished long before.

At some point, something happened that at first sight seemed great and surprising: he was having a new business opportunity and called me saying I was the first person he thought of for developing that business: and so it happened”. So, we must understand that customer retention activities give results in the long run

Enroll now and take full advantage of this online course that helps you discover in less than 12 weeks what you could struggle to find on your own maybe in 20 years of working in marketing.

How to learn digital marketing and get results faster

After you go through the checkout process, in a few minutes, in My Account you can click the link Go To My Courses and you’ll find your online courses, along with each course schedule.

Each module has 1 or 2 learning sessions. You get a new module every week and from that moment you have 3 weeks to participate in the Course Activities.
You are free to organize your time as you wish and your courses are available 24h/day and you can study at your own pace.

You will get feedback and points that will contribute to your Final Grade.

Here is a quick step by step video about how to learn:

Anytime you have questions, feel free to open a support ticket or a live chat. Also, you will have a tutor who will watch over your course progress and will send you notifications by SMS or email when needed.

Because we want you to be happy with your results you can always attempt every online course activity at least 2 times, even the final assessment.

In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part in the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam.

After you finish your course, you can go to your account in My Certificates section and download your graduation certificate and the transcripts for free. You can also order right away, the International Certification that comes printed.

As you can see, learning with us is easy, not time-consuming and you can achieve your goals faster.

How long will it take to complete the Digital Marketing and Customer Retention Course?

The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.

How will I be assessed at the Digital Marketing and Customer Retention Course?

You can take the Digital Marketing and Customer Retention Course even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive the certificate of completion, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.

After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real-life situations. You will receive feedback for every solution you propose.

In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. You don’t have to pay anything for the assessment.

Full Guidance & Support

When you enroll in the Digital Marketing and Customer Retention Course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.


  • There is no previous experience or qualifications required for enrollment on this digital marketing course. It is available to all students aged 18 or over, of all academic backgrounds.
  • Basic understanding of English language is required to attend the Digital Marketing and Customer Retention Course.
  • You will need a computer, a tablet or a high-resolution smartphone with an internet connection.

By enrolling to this course you can collect up to 5 loyalty points. Your cart will total 5 points that can be converted into a voucher of $5.

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  • Student Reviews (4)
    Course feedback
    Ene Tohv, Estonia
    It was great opportunity to refresh my knowledge and to learn more about digital marketing and modern business customer retention on this course.

    The course was well-structured and had such a refreshing and relaxed approach, making my study less stressful than originally thought. Every chapter of this course was relevant, engaging and useful. The tools and information given during the course were valuable.

    Most of the chapters provided a lot of practical recommendations that could be immediately applied on a daily basis.

    The opportunity to download full course print materials was also an added bonus.

    Customer support was always very pleasing and supportive. I am very pleased to have passed this course.
    Greg Bishop
    Thank you for this great online course! I enjoyed the real case studies and the practical knowledge with tips and tricks that I found useful to apply in my daily activities. The fact that I could submit my answers twice helped me use the BigMainStreet system both to check my knowledge and also to assimilate better the most important information that I achieved throughout this marketing course. I intend to enroll also to one of your management courses, so see you soon!
    Haneul Rhee
    I really loved the blonde lady from the practical activities results. She made me enjoy each course activity. An excellent online learning system with a content wisely dosed for a person like me because I have an extremely busy schedule. I found the infographics extremely useful because they contain the essentials of a particular topic and helped me assimilate easier. I will recommend this marketing course also to my work colleagues.
    Kelly Wilbur
    Very clear and easy to understand! The tips that I’ve found in this course are extremely valuable and helped me to better promote my business. What a great idea to introduce the breaks and I really appreciated that you’ve anticipated when they were really necessary. Thanks to the relaxed time schedule I had plenty of time to participate in all the course activities. I’ll enroll to another course next week :).

    Write a review

    Digital Marketing and Customer Retention Course

    Digital Marketing and Customer Retention Course

    Discover how you can trigger the WOW factor for winning more clients and what kind of costless rewards to use to increase your customers’ loyalty!

    Write a review