See how easily you can boost your sales using verified marketing mix recipes. What differentiates you from your competitors? What are the benefits your product brings to your customers? What price strategies do you apply? How do you make your product known? What distribution channels do you use and how? These are the major question marketing people should always ask themselves.
The reliable experience of the marketing professionals with whom we’ve closely worked on this online course proved that a marketing approach comprising all the 4 essential components of the marketing mix i.e. Product-Price-Promotion-Placement or the 4P no longer ensure the success of any business just because the 7P of marketing is about the new marketing that works today.
This is the reason why we’ve gathered in this Advanced Marketing Mix Course only verified knowledge based on years of valuable experience in marketing that will help you ensure the success of the business you are in.
The Advanced Marketing Mix Course is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager or anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work. No prior knowledge is necessary.
1.1 What is Marketing and how it can help us develop our business
1.2 Why Marketing is not Sales
1.3 What are the most important activities in the marketing department
1.4 Marketing Mix. Goodbye 4P and welcome 5P!
1.5 How to understand better the people-oriented marketing approach using the 7C of marketing
2.1 What means to have the best product?
2.2 What is important to know about names and trademarks
2.3 Packaging sells. How salable packaging needs to be
2.4 How to use the packaging to make the sale easier
2.5 What are the key points to focus in product marketing
2.6 How creative products double the value of a generic product
2.7 How to choose the best color to communicate our marketing strategy
2.8 The product life cycle and when we need to reinvent the product
2.9 How to make our products more appealing using the product strategies
2.10 The 5 most important steps in launching a new product
3.1 What pricing strategies we use when we launch a new product on the market
3.2 The alternative pricing strategies to eliminate competition
3.3 What do we take into consideration when we set the price?
3.4 3 golden tips to have the most attractive price on the market
3.5 The truth you didn’t know about low prices
3.6 What are the most popular 6 pricing strategies used by big successful companies
4.1 The 3 essential components of a brilliant promotion campaign
4.2 Why promotion through recommendation has the highest rate of success
4.3 The 15 major promotion mistakes that we should avoid
4.4 Direct marketing – the 3 most common direct marketing mistakes
4.5 What are the most valuable benefits that the brand brings us
4.6 3 unexpected ways of promotion: bookvertising, coolvertising and stampvertising
4.7 The best promotion channels and the promotional mix
4.8 What are the essential steps of promotion
4.9 What is the brand and what are the 3 types of brands
4.10 The promotion campaign – what to measure and how to establish the budget
4.11 Practical Case Study - promotional flyer for a babysitting agency
4.12 How to choose the most appropriate promotion strategy
4.13 How to use merchandising as an effective way of promotion
4.14 How the public relations can help us in marketing
4.15 How to have a brilliant marketing team
5.1 What we have to know about distribution in order to make it work for our success
5.2 What implies an effective distribution strategy
5.3 What are the most important activities of a distributor
5.4 How to understand the length, width and depth of a distribution channel
5.5 How to increase the power of the distribution channels
5.6 The role of the franchise systems in distribution
5.7 How to use the vertical and horizontal distribution systems
5.8 The 3 distribution policies that make the difference in a successful company
By joining this online marketing course, you will take part in an advanced training program made by industry-leading experts and you will achieve the marketing expertise that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.
After you go through the checkout process, in a few minutes, in My Account you can click the link Go To My Courses and you’ll find your online courses, along with each course schedule.
Each module has 1 or 2 learning sessions. You get a new module every week and from that moment you have 3 weeks to participate in the Course Activities.
You are free to organize your time as you wish and your courses are available 24h/day and you can study at your own pace.
You will get feedback and points that will contribute to your Final Grade.
Here is a quick step by step video about how to learn:
After you finish your course, you can go to your account in My Certificates section and download your graduation certificate and the transcripts for free. You can also order right away, the International Certification that comes printed.
As you can see, learning with us is easy, not time-consuming and you can achieve your goals faster.
The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.
You can take the Advanced Marketing Mix Course even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive your diploma in marketing, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.
After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real-life situations. You will receive feedback for every solution you propose.
In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. You don’t have to pay anything for the assessment.
When you enroll in the Advanced Marketing Mix Course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.
By enrolling to this course you can collect up to 6 loyalty points. Your cart will total 6 points that can be converted into a voucher of $6.00.