Marketing Masterclass

Discover why a wrong marketing approach can ruin your business and how you can avoid it. The decades-long experience of the marketing professionals with whom we’ve closely worked on this marketing course proved that many promising businesses with valuable products fail because of an inappropriate marketing approach that doesn’t focus primarily on the customer.

You can stay out of trouble and turn your business into a successful one if in your marketing approach you always focus on your customer for real. Your customer is the core of your business. What’s the use to have the most wonderful product if no one is willing to buy it? For this reason, it’s extremely important to concentrate all your marketing actions on your customers, on their needs, desires and expectations.

In this course, you will discover that marketing is not about how sensational your product is and how many features and functionalities it has. Brilliant marketing is about the benefits that your product brings to your customers, on how it can change your customers’ lives for the better, making them more attractive, healthier, happier, richer or more appreciated.

You will know how to:

• Easily differentiate yourself from the competition using the unique selling offer and the guarantees
• Successfully develop your business using the best growth strategies: concentration, vertical integration and diversification
• Take advantage of the “Do less than the competition” marketing strategy
• Determine the consumers to buy from you with less effort
• Make your customers loyal knowing the 4 main types of consumer behaviour
• Make an attractive packaging that will enhance your sales
• Choose the best colour to communicate your marketing strategy
• Apply the essential pricing strategies in order to get a sustainable sales increase
• Avoid the 15 major promotion mistakes that can ruin the business
• Run a successful promotion campaign knowing what you should take into consideration
• Use the benefits that brand could bring to your business
• Easily trigger the WOW factor for increasing the loyalty of your customers
• Assess customer satisfaction through the 3 valuable techniques
• Use SEO as an effective marketing tool
• Increase the conversion rate of your e-mails
• Boost your online sales using 6 certified best practices
• Easily make your marketing plan step by step
  …and so much more

The Marketing Masterclass is the result of more than 10 years of working closely with experienced marketing professionals and successful business owners. They shared their knowledge and revealed valuable insider secrets. The result is now within your reach with clear and concise content, relevant examples and captivating real case studies.

In this complete online course, you find out how to run a promotion campaign, what strategies to adopt in order to differentiate yourself from the competition and how to easily increase the loyalty of your customers. You also discover how you can make your products more appealing using creative packaging, increase your sales through effective online marketing, use the SWOT matrix for taking the most inspired marketing decisions and so much more.

This course will take you into the core of Marketing and guide you step by step in order to get visibly better results in your marketing activities.

Enrolling in this course opens the way to verified knowledge based on years of valuable experience in marketing that will help you build a solid business through an inspired marketing approach that focuses on the benefits that your product can bring to your customers, because: 

• Your customers don’t buy a bed but sleep, rest and relaxation.
• Your customers don’t buy a vacation but relaxing moments, fun and beautiful memories.
• Your customers don’t buy furniture but storage space, design and comfort.

Who is this Marketing course for?

The Marketing Masterclass is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager and anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work. No prior knowledge is necessary.

Career Path - The Marketing Masterclass allows you to fulfill various roles, including:

• Marketing Assistant, Advertising Assistant
• Market Researcher, Marketing Consultant
• Social Media Executive, Advertising Manager
• Marketing Manager, Marketing Coordinator

• 238 course pages in a premium business magazine format that you can easily print
• 85 real-life examples with extra knowledge from the most experienced professionals
• 23 high-quality infographics that help you understand everything easier and quickly
• 47 real cases practical applications with role-playing for easily putting into practice everything you learn
• Feedback for every answer and option you choose on the real cases practical applications
• Full Guidance & Support
• Diploma in Marketing downloadable as pdf and optionally the printed version
  
  

Can I find a job easier by graduating the Marketing Masterclass?

By signing up for this marketing course, you will take part in an advanced training program made by industry-leading experts and you will achieve the marketing expertise that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.

How to learn marketing and get results faster

After you go through the checkout process, in a few minutes, in My Account you can click the link Go To My Courses and you’ll find your online courses, along with each course schedule.

Each module has 1 or 2 learning sessions. You get a new module every week and from that moment you have 3 weeks to participate in the Course Activities.
You are free to organize your time as you wish and your courses are available 24h/day and you can study at your own pace.

You will get feedback and points that will contribute to your Final Grade.


Here is a quick step by step video about how to learn:

After you finish your course, you can go to your account in My Certificates section and download your graduation certificate and the transcripts for free. You can also order right away, the International Certification that comes printed.

As you can see, learning with us is easy, not time-consuming and you can achieve your goals faster.

How long will it take to complete the Marketing Masterclass?

The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.

How will I be assessed at the Marketing Masterclass?

You can take the Marketing Masterclass even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive a diploma in marketing, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.

After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real-life situations. You will receive feedback for every solution you propose.

In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. You don’t have to pay anything for the assessment.

Full Guidance & Support

When you enroll in the Marketing Masterclass with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.

Requirements

• There is no previous experience or qualifications required for enrollment in this online marketing course. It is available to all students aged 18 or over, of all academic backgrounds.
• Basic understanding of English language is required to attend this Marketing Course.
• You’ll need a computer or tab with an internet connection.