Marketing Masterclass

Students until now: 6772 students
Last day for enrollment: 15 July 2024




Imagine 10 - 12 Weeks
Imagine 3 - 5 hours per week
Imagine In English

Certified By:


Discover why a wrong marketing approach can ruin your business and how you can avoid it. The decades-long experience of the marketing professionals with whom we’ve closely worked on this marketing course proved that many promising businesses with valuable products fail because of an inappropriate marketing approach that doesn’t focus primarily on the customer.

You can stay out of trouble and turn your business into a successful one if in your marketing approach you always focus on your customer for real. Your customer is the core of your business. What’s the use to have the most wonderful product if no one is willing to buy it? For this reason, it’s extremely important to concentrate all your marketing actions on your customers, on their needs, desires and expectations.

In this course, you will discover that marketing is not about how sensational your product is and how many features and functionalities it has. Brilliant marketing is about the benefits that your product brings to your customers, on how it can change your customers’ lives for the better, making them more attractive, healthier, happier, richer or more appreciated.

You will know how to:

  • Easily differentiate yourself from the competition using the unique selling offer and the guarantees
  • Successfully develop your business using the best growth strategies: concentration, vertical integration and diversification
  • Take advantage of the “Do less than the competition” marketing strategy
  • Determine the consumers to buy from you with less effort
  • Make your customers loyal knowing the 4 main types of consumer behaviour
  • Make an attractive packaging that will enhance your sales
  • Choose the best colour to communicate your marketing strategy
  • Apply the essential pricing strategies in order to get a sustainable sales increase
  • Avoid the 15 major promotion mistakes that can ruin the business
  • Run a successful promotion campaign knowing what you should take into consideration
  • Use the benefits that brand could bring to your business
  • Easily trigger the WOW factor for increasing the loyalty of your customers
  • Assess customer satisfaction through the 3 valuable techniques
  • Use SEO as an effective marketing tool
  • Increase the conversion rate of your e-mails
  • Boost your online sales using 6 certified best practices
  • Easily make your marketing plan step by step
    …and so much more

The Marketing Masterclass is the result of more than 10 years of working closely with experienced marketing professionals and successful business owners. They shared their knowledge and revealed valuable insider secrets. The result is now within your reach with clear and concise content, relevant examples and captivating real case studies.

In this complete online course, you find out how to run a promotion campaign, what strategies to adopt in order to differentiate yourself from the competition and how to easily increase the loyalty of your customers. You also discover how you can make your products more appealing using creative packaging, increase your sales through effective online marketing, use the SWOT matrix for taking the most inspired marketing decisions and so much more.

This course will take you into the core of Marketing and guide you step by step in order to get visibly better results in your marketing activities.

Enrolling in this course opens the way to verified knowledge based on years of valuable experience in marketing that will help you build a solid business through an inspired marketing approach that focuses on the benefits that your product can bring to your customers, because: 

  • Your customers don’t buy a bed but sleep, rest and relaxation.
  • Your customers don’t buy a vacation but relaxing moments, fun and beautiful memories.
  • Your customers don’t buy furniture but storage space, design and comfort.

Who is this Marketing course for?

The Marketing Masterclass is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager and anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work. No prior knowledge is necessary.

Career Path - The Marketing Masterclass allows you to fulfill various roles, including:

  • Marketing Assistant, Advertising Assistant
  • Market Researcher, Marketing Consultant
  • Social Media Executive, Advertising Manager
  • Marketing Manager, Marketing Coordinator


Module 1 - What You Need to Know About the Marketing Activities Inside the Company

1.1 Why Marketing is not Sales

1.2 What are the most important activities in the marketing department

1.3 Marketing Mix. Goodbye 4P and welcome 5P!

1.4 What is Marketing and how it can help us develop our business

1.5 How to understand better the people-oriented marketing approach using the 7C of marketing

Module 2 - Marketing Research and Market Segmentation

2.1 What are the hot topics of the marketing research

2.2 The most relevant methods of marketing research with results in practice

2.3 How to identify the market types in order to know which one is right for you

2.4 The 9 essential steps to implement a successful marketing research

2.5 What is marketing research and how we can use it in real life

2.6 The 2 types of marketing research and how we can achieve them

2.7 The basic rules of designing the questionnaire as a tool of marketing research

2.8 What we consider when we apply market segmentation

2.9 The 6 essential criteria for choosing the target group

Module 3 - The Essentials of the SWOT Analysis

3.1 What is the SWOT matrix and what it contains

3.2 The internal environment with Strengths and Weaknesses

3.3 The external environment with Opportunities and Threats

3.4 SWOT Case Study of a marketing software launching

3.5 How to understand the SWOT matrix in order to make the best decisions

3.6 How the external environment is influencing our marketing

Module 4 - Competition. How to Grow Making Less than the Competition

4.1 Who are our competitors and what we should know about them

4.2 How we can easily differentiate ourselves from the competition

4.3 How to successfully develop your business using the best growth strategies

4.4 Take your company to the top using wisely the competitive strategies

4.5 Do less than the competition – A different kind of strategy

Module 5 - How to Make the Customers Buy More Knowing the Consumer Behavior

5.1 What is the supply and what is important to keep in mind when we conceive it

5.2 What is the demand and how it is structured in the market

5.3 How we can understand the way we are influenced by supply and demand

5.4 What is the elasticity of demand and why should we care about it

5.5 What happens when there is a balance between the supply and demand

5.6 The rigid supply with constant costs and the supply curve with return

5.7 How to understand the consumers and strike their cord knowing their behavior

5.8 What is important to know about the consumer behavior in order to make them buy from us

Module 6 - The Product Marketing

6.1 What means to have the best product?

6.2 What is important to know about names and trademarks

6.3 Packaging sells. How salable packaging needs to be

6.4 How to use the packaging to make the sale easier

6.5 What are the key points to focus in product marketing

6.6 How creative products double the value of a generic product

6.7 How to choose the best color to communicate our marketing strategy

6.8 The product life cycle and when we need to reinvent the product

6.9 How to make our products more appealing using the product strategies

6.10 The 5 most important steps in launching a new product

Module 7 - The Pricing Policy or How to Set Prices to Sell More

7.1 What do we take into consideration when we set the price?

7.2 3 golden tips to have the most attractive price on the market

7.3 The truth you didn’t know about low prices

7.4 What are the most popular 6 pricing strategies used by big successful companies

7.5 The alternative pricing strategies to eliminate competition

7.6 What pricing strategies we use when we launch a new product on the market

Module 8 - Promotion Best Practices. Do’s and Don’ts

8.1 What are the essential steps of promotion

8.2 The best promotion channels and the promotional mix

8.3 3 unexpected ways of promotion: bookvertising, coolvertising and stampvertising

8.4 The 15 major promotion mistakes that we should avoid

8.5 Direct marketing – the 3 most common direct marketing mistakes

8.6 Why promotion through recommendation has the highest rate of success

8.7 What is the brand and what are the 3 types of brands

8.8 What are the most valuable benefits that the brand brings us

8.9 The promotion campaign – what to measure and how to establish the budget

8.10 The 3 essential components of a brilliant promotion campaign

8.11 Practical Case Study - promotional flyer for a babysitting agency

8.12 How to choose the most appropriate promotion strategy

8.13 How to use merchandising as an effective way of promotion

8.14 How the public relations can help us in marketing

8.15 How to have a brilliant marketing team

Module 9 - The Important Role of the Supply Channels

9.1 What we have to know about distribution in order to make it work for our success

9.2 What implies an effective distribution strategy

9.3 What are the most important activities of a distributor

9.4 How to understand the length, width and depth of a distribution channel

9.5 How to increase the power of the distribution channels

9.6 The role of the franchise systems in distribution

9.7 How to use the vertical and horizontal distribution systems

9.8 The 3 distribution policies that make the difference in a successful company

Module 10 - How to Have Bigger Sales Using the Customer Loyalty

10.1 Why is a loyal customer so important for our business?

10.2 What makes an ordinary customer become a loyal one?

10.3 The 5 practical ways of making customers loyal and creating the WOW factor

10.4 The secrets of a successful follow-up

10.5 The 3 most valuable techniques to determine customer satisfaction

Module 11 - How to Boost Your Sales Using the Online Marketing

11.1 What is online marketing and how we can use it

11.2 What are the 5 types of ads that can boost our sales

11.3 How to understand what PPC, CTR, KPI, ROI and much more mean

11.4 What is SEO and how it can help us

11.5 How to display in Google searches only the positive pages about us

11.6 The practical steps for an effective Google Adwords campaign

11.7 The tools for finding keywords and measure their effectiveness

11.8 How to increase the click rate without violating Google Adwords policies

11.9 The 7 key elements of the winning landing page

11.10 The 5 essential questions before starting a promotional campaign on Facebook

11.11 The 5 steps of a successful campaign on Facebook

11.12 What can really help us when promoting on Facebook

11.13 Email Marketing. How to increase the conversion rate of your e-mails

11.14 6 concrete ways that we can use to boost our online sales

Module 12 - The Step by Step Practical Guide for Making the Marketing Plan

12.1 Why does the marketing plan give us clarity and what is it good for?

12.2 Step 1 – How to define with great impact the present situation

12.3 Step 2 - How to present the results we’ve got after the market analysis

12.4 Step 3 – Use SWOT analysis for clarity and overall image

12.5 Step 4 - How to set the most appropriate marketing goals

12.6 Step 5 – What are the best marketing strategies?

12.7 Step 6 - How to present the marketing mix

12.8 Step 7 - Action plan - budget and necessary time

12.9 Step 8 - Why monitoring and measuring results is the most important part?

marketing course

  • 238 course pages in a premium business magazine format that you can easily print
  • 85 real-life examples with extra knowledge from the most experienced professionals
  • 23 high-quality infographics that help you understand everything easier and quickly
  • 47 real cases practical applications with role-playing for easily putting into practice everything you learn
  • Feedback for every answer and option you choose on the real cases practical applications
  • Full Guidance & Support
  • Diploma in Marketing downloadable as pdf and optionally the printed version

Can I find a job easier by graduating the Marketing Masterclass?

By signing up for this marketing course, you will take part in an advanced training program made by industry-leading experts and you will achieve the marketing expertise that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.

Your benefits

  • High-quality course delivered in a premium business magazine format through engaging and captivating content.
  • Instant access to up to date valuable knowledge from experienced marketing professionals that you can put into practice immediately.
  • Clear and concise language, easy to understand regardless of the complexity of the topic.
  • Real-life case studies offering role play, seamlessly putting into practice everything you learn.
  • Captivating infographics, illustrating key points that help you understand and remember quickly and easily.
  • Relaxed course schedule - you are free to organize your time as you wish and you can learn marketing at your own pace 24/7 from anywhere in the world.
  • Stress-free assessment methods - you can repeat the course activities until you’re happy with the results.
  • Amazing customer service and administrative support from the moment you enroll until you complete your course.
  • Certification - instantly download your diploma in marketing as a pdf or get the official printed version.
  • Accessible learning – for this marketing course you don’t need previous experience or certain qualifications to enroll.
  • User-friendly online learning platform – simple and easy to use for everyone.
  • Great value for money - premium marketing course at the most affordable price.

What differentiates the people who always get what they want from those who don’t is their ability to recognize an opportunity when they see it and to take action. Now you have the opportunity of mastering the marketing skills from basics to advanced, in 12 weeks, without necessarily having any prior knowledge. Enroll in Marketing Masterclass and take full advantage of this!


How to learn marketing and get results faster

After you go through the checkout process, in a few minutes, in My Account you can click the link Go To My Courses and you’ll find your online courses, along with each course schedule.

Each module has 1 or 2 learning sessions. You get a new module every week and from that moment you have 3 weeks to participate in the Course Activities.
You are free to organize your time as you wish and your courses are available 24h/day and you can study at your own pace.

You will get feedback and points that will contribute to your Final Grade.

Here is a quick step by step video about how to learn:

Anytime you have questions, feel free to open a support ticket or a live chat. Also, you will have a tutor who will watch over your course progress and will send you notifications by SMS or email when needed.

Because we want you to be happy with your results you can always attempt every online course activity at least 2 times, even the final assessment.

In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part in the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam.

After you finish your course, you can go to your account in My Certificates section and download your graduation certificate and the transcripts for free. You can also order right away, the International Certification that comes printed.

As you can see, learning with us is easy, not time-consuming and you can achieve your goals faster.

How long will it take to complete the Marketing Masterclass?

The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.

How will I be assessed at the Marketing Masterclass?

You can take the Marketing Masterclass even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive a diploma in marketing, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.

After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real-life situations. You will receive feedback for every solution you propose.

In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. You don’t have to pay anything for the assessment.

Full Guidance & Support

When you enroll in the Marketing Masterclass with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.


  • There is no previous experience or qualifications required for enrollment in this online marketing course. It is available to all students aged 18 or over, of all academic backgrounds.
  • Basic understanding of English language is required to attend this Marketing Course.
  • You’ll need a computer or tab with an internet connection.

By enrolling to this course you can collect up to 18 loyalty points. Your cart will total 18 points that can be converted into a voucher of $18.

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  • Content
  • Student Reviews (4)
    great course
    Romina Cabadas, Spain
    I found the marketing course very interesting because it explains all the points in a clear way and covers all the necessary points to create, develop and manage a marketing plan. The fact that it guides you in a simple way makes it possible for you to put into practice what you have learned almost instantaneously.
    Katie Mathers
    Great course! I was fascinated by the captivating pictures that enhance the power of the techniques revealed in this marketing course. For me it was an improved learning experience because for the first time I didn’t feel that I am learning but naturally getting practical knowledge that I could immediately put into practice at my job. The results are excellent and my boss is really happy about it.
    Renard Beaumont
    Right to the point! Unlike other online courses, Business Marketing Full High Level course has a clean content with no useless theoretical blah-blah and theories. I want to get new knowledge but without being forced to read hundreds of useless theory pages to discover maybe one useful tip. At this online course I didn’t do that because every page contains practical knowledge and useful techniques ready to be put into practice. I feel rewarded for taking this marketing course. Congratulations!
    Terence Stevens
    I got a new job, a good one! The knowledge I’ve achieved taking this thorough course helped me get this job easier. I started almost from scratch and now I feel enriched with all that I’ve found out within this marketing course. I appreciated that although the knowledge is complex, you’ve put it in simple words, easy to understand and remember. Thank you very much BigMainStreet! I will recommend this online course to all my friends.

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    Marketing Masterclass

    Marketing Masterclass

    Marketing Course with certified knowledge from the most experienced marketing professionals and experts.

    Write a review