Discover how you can easily choose the best market where you can sell more through proper research and segmentation. The decades-long experience of the marketing professionals with whom we’ve closely worked on this online course confirmed the following big truth: Instead of selling what you’ve produced, you’d better produce what you can sell.
The market research can help us understand which products and services are in demand and find important details about our customers and competitors. The market segmentation helps us choose the market segment on which we want to concentrate our marketing campaigns in order to maximize our sales.
In this market research course, you find out how you can precisely use the market research tools and easily apply the market segmentation. We’ve gathered only verified knowledge based on years of valuable experience in marketing and we share it with you.
The Market Research And Segmentation Course is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager or anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work. No prior knowledge is necessary.
1.1 What is Marketing and how it can help us develop our business
1.2 Why Marketing is not Sales
1.3 What are the most important activities in the marketing department
1.4 Marketing Mix. Goodbye 4P and welcome 5P!
1.5 How to understand better the people-oriented marketing approach using the 7C of marketing
2.1 What is marketing research and how we can use it in real life
2.2 The 2 types of marketing research and how we can achieve them
2.3 The 9 essential steps to implement a successful marketing research
2.4 What are the hot topics of the marketing research
2.5 The basic rules of designing the questionnaire as a tool of marketing research
2.6 The most relevant methods of marketing research with results in practice
2.7 How to identify the market types in order to know which one is right for you
2.8 What we consider when we apply market segmentation
2.9 The 6 essential criteria for choosing the target group
3.1 What is the SWOT matrix and what it contains
3.2 The internal environment with Strengths and Weaknesses
3.3 The external environment with Opportunities and Threats
3.4 SWOT Case Study of a marketing software launching
3.5 How to understand the SWOT matrix in order to make the best decisions
3.6 How the external environment is influencing our marketing
4.1 Who are our competitors and what we should know about them
4.2 How we can easily differentiate ourselves from the competition
4.3 How to successfully develop your business using the best growth strategies
4.4 Take your company to the top using wisely the competitive strategies
4.5 Do less than the competition – A different kind of strategy
5.1 What is the supply and what is important to keep in mind when we conceive it
5.2 What is the demand and how it is structured in the market
5.3 How we can understand the way we are influenced by supply and demand
5.4 What is the elasticity of demand and why should we care about it
5.5 What happens when there is a balance between the supply and demand
5.6 The rigid supply with constant costs and the supply curve with
5.7 How to understand the consumer and strike their cord knowing their behavior
5.8 What is important to know about the consumer behavior in order to make them buy from us
By signing up for this marketing course, you will take part in an advanced training program made by industry-leading experts and you will achieve the marketing expertise that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.
After you go through the checkout process, in a few minutes, in My Account you can click the link Go To My Courses and you’ll find your online courses, along with each course schedule.
Each module has 1 or 2 learning sessions. You get a new module every week and from that moment you have 3 weeks to participate in the Course Activities.
You are free to organize your time as you wish and your courses are available 24h/day and you can study at your own pace.
You will get feedback and points that will contribute to your Final Grade.
Here is a quick step by step video about how to learn:
After you finish your course, you can go to your account in My Certificates section and download your graduation certificate and the transcripts for free. You can also order right away, the International Certification that comes printed.
As you can see, learning with us is easy, not time-consuming and you can achieve your goals faster.
This market research course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.
You can take the Market Research Course even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive your diploma in marketing, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.
After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real-life situations. You will receive feedback for every solution you propose.
In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. The assessment is included in the course price.
When you enroll in the Market Research And Segmentation Course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.
By enrolling to this course you can collect up to 6 loyalty points. Your cart will total 6 points that can be converted into a voucher of $6.