Market Research And Segmentation Course

Students until now: 421 students
Last day for enrollment: 01 June 2024


Imagine 10 - 12 Weeks
Imagine 3 - 5 hours per week
Imagine In English

Certified By:


Discover how you can easily choose the best market where you can sell more through proper research and segmentation. The decades-long experience of the marketing professionals with whom we’ve closely worked on this online course confirmed the following big truth: Instead of selling what you’ve produced, you’d better produce what you can sell.

The market research can help us understand which products and services are in demand and find important details about our customers and competitors. The market segmentation helps us choose the market segment on which we want to concentrate our marketing campaigns in order to maximize our sales.

In this market research course, you find out how you can precisely use the market research tools and easily apply the market segmentation. We’ve gathered only verified knowledge based on years of valuable experience in marketing and we share it with you.

You will know how to:

  • Conduct effective marketing research
  • Easily apply the market segmentation and choose the target group
  • Effectively use the SWOT matrix for taking the best business decisions
  • Easily differentiate yourself from the competition using the unique selling offer and the guarantees
  • Successfully develop your business using the best marketing strategies for growth: concentration, vertical integration and diversification
  • Take your company to the top using the competitive marketing strategies
  • Take advantage of the “Do less than the competition” strategy
  • Use in your benefit the specificity of the demand for your products or services
  • Determine with less effort the consumers buy from you
  • Make your customers loyal knowing the 4 main types of consumer behaviour
    …and so much more


Who is this Market Research Course for?

The Market Research And Segmentation Course is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager or anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work. No prior knowledge is necessary.

Career Path - The Market Research And Segmentation Course allows you to fulfill various roles:

  • Market Researcher, Advertising Assistant
  • Marketing Assistant, Marketing Consultant
  • Account Assistant, Marketing Coordinator
  • Advertising Manager, Marketing Executive


Module 1 - What You Need to Know About the Marketing Activities Inside the Company

1.1 What is Marketing and how it can help us develop our business

1.2 Why Marketing is not Sales

1.3 What are the most important activities in the marketing department

1.4 Marketing Mix. Goodbye 4P and welcome 5P!

1.5 How to understand better the people-oriented marketing approach using the 7C of marketing

Module 2 - Marketing Research and Market Segmentation

2.1 What is marketing research and how we can use it in real life

2.2 The 2 types of marketing research and how we can achieve them

2.3 The 9 essential steps to implement a successful marketing research

2.4 What are the hot topics of the marketing research

2.5 The basic rules of designing the questionnaire as a tool of marketing research

2.6 The most relevant methods of marketing research with results in practice

2.7 How to identify the market types in order to know which one is right for you

2.8 What we consider when we apply market segmentation

2.9 The 6 essential criteria for choosing the target group

Module 3 - The Essentials of the SWOT Analysis

3.1 What is the SWOT matrix and what it contains

3.2 The internal environment with Strengths and Weaknesses

3.3 The external environment with Opportunities and Threats

3.4 SWOT Case Study of a marketing software launching

3.5 How to understand the SWOT matrix in order to make the best decisions

3.6 How the external environment is influencing our marketing

Module 4 - Competition. How to Grow Making Less than the Competition

4.1 Who are our competitors and what we should know about them

4.2 How we can easily differentiate ourselves from the competition

4.3 How to successfully develop your business using the best growth strategies

4.4 Take your company to the top using wisely the competitive strategies

4.5 Do less than the competition – A different kind of strategy

Module 5 - How to Make the Customers Buy More Knowing the Consumer Behavior

5.1 What is the supply and what is important to keep in mind when we conceive it

5.2 What is the demand and how it is structured in the market

5.3 How we can understand the way we are influenced by supply and demand

5.4 What is the elasticity of demand and why should we care about it

5.5 What happens when there is a balance between the supply and demand

5.6 The rigid supply with constant costs and the supply curve with

5.7 How to understand the consumer and strike their cord knowing their behavior

5.8 What is important to know about the consumer behavior in order to make them buy from us

marketing course

  • 79 course pages in a premium business magazine format that you can easily print
  • 27 real-life examples with extra knowledge from the most experienced professionals
  • 8 high-quality infographics that help you understand everything easier and quickly
  • 17 real cases practical applications that help you quickly apply everything you learn
  • Feedback for every solution you choose on the real cases practical applications
  • Full Guidance & Support
  • Diploma in Marketing downloadable as pdf and optionally the printed version

Can I find a job easier by graduating the Market Research And Segmentation Course?

By signing up for this marketing course, you will take part in an advanced training program made by industry-leading experts and you will achieve the marketing expertise that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.

Your benefits

  • High-quality course delivered in a premium business magazine format through engaging and captivating content.
  • Instant access to up to date valuable knowledge from marketing leading experts that you can put into practice immediately.
  • Clear and concise language, easy to understand regardless of the complexity of the topic.
  • Real-life case studies offering role play, seamlessly putting into practice everything you learn.
  • Captivating infographics, illustrating key points that help you understand and remember quickly and easily.
  • Relaxed course schedule - you are free to organize your time as you wish and you can learn marketing at your own pace 24/7 from anywhere in the world.
  • Stress-free assessment methods - you can repeat the course activities until you’re happy with the results.
  • Amazing customer service and administrative support from the moment you enroll until you complete your course.
  • Certification - instantly download your diploma in marketing as a pdf or get the official printed version.
  • Accessible learning – for this marketing course you don’t need previous experience or certain qualifications to enroll.
  • User-friendly online learning platform – simple and easy to use for everyone.
  • Great value for money - premium marketing course at the most affordable price.

market research courseThe Market Research And Segmentation Course is the result of more than 10 years of working closely with experienced marketing professionals and successful business owners. They shared their knowledge and revealed valuable insider secrets. T

The result is now within your reach with clear and concise content, relevant examples and captivating real case studies. In this online course, you also find out what marketing strategies to adopt in order to differentiate yourself from the competition and ensure the growth of your business.

You can take the most inspired marketing decisions using the SWOT matrix and you discover the truth about consumer behaviour and how you can use it to increase your sales.

What separates the successful individuals from the rest of the people is their ability to recognize an opportunity and decide quickly to grasp it. Enroll now and take full advantage of the Market Research And Segmentation Course that helps you discover in less than 12 weeks what you could struggle to find on your own maybe in 20 years of working in marketing.


How to learn marketing and get results faster

After you go through the checkout process, in a few minutes, in My Account you can click the link Go To My Courses and you’ll find your online courses, along with each course schedule.

Each module has 1 or 2 learning sessions. You get a new module every week and from that moment you have 3 weeks to participate in the Course Activities.
You are free to organize your time as you wish and your courses are available 24h/day and you can study at your own pace.

You will get feedback and points that will contribute to your Final Grade.

Here is a quick step by step video about how to learn:

Anytime you have questions, feel free to open a support ticket or a live chat. Also, you will have a tutor who will watch over your course progress and will send you notifications by SMS or email when needed.

Because we want you to be happy with your results you can always attempt every online course activity at least 2 times, even the final assessment.

In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part in the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam.

After you finish your course, you can go to your account in My Certificates section and download your graduation certificate and the transcripts for free. You can also order right away, the International Certification that comes printed.

As you can see, learning with us is easy, not time-consuming and you can achieve your goals faster.

How long will it take to complete the Market Research And Segmentation Course?

This market research course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.

How will I be assessed at the Market Research And Segmentation Course?

You can take the Market Research Course even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive your diploma in marketing, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.

After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real-life situations. You will receive feedback for every solution you propose.

In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. The assessment is included in the course price.

Full Guidance & Support

When you enroll in the Market Research And Segmentation Course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.


  • There is no previous experience or qualifications required for enrollment in this marketing course. It is available to all students aged 18 or over, of all academic backgrounds.
  • Basic understanding of English language is required to attend the Market Research And Segmentation Course.
  • You’ll need a computer or tab with an internet connection.

By enrolling to this course you can collect up to 6 loyalty points. Your cart will total 6 points that can be converted into a voucher of $6.

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  • Content
  • Student Reviews (3)
    Patricia Lockwood
    The content clarity is really impressive! Thanks to that I assimilated the knowledge very quickly. What I’ve found out in the marketing research module helped me a lot at my job. I’m an emotive person so I easily stress out of nothing but the fact that I could participate twice in my practical activities was a relief for me and I could concentrate better and give the right solutions to the real case studies.
    Frits Klausen
    Lovely experience! It was an enjoyable online course that made me feel enriched thanks to all the insider secrets that I discovered and I applied in my business. The growth strategies are presented very clear and well structured helping me to understand them and put them into practice easier. I loved the break images. Pleasantly surprised me at first and enjoyed each of them till the last one. Already enrolled to my second course for online marketing.
    Mikaela Claesson
    Easy way of finding practical methods to apply in my business right away. At first sight the information seemed a little bit condensed but I really loved the powerful phrases and the “Important to put into practice” recommendations. Later, when I applied what I had discovered in this marketing course, I realized how powerful those words were and how great impact they had on my subconscious. The results are amazing!

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    Market Research And Segmentation Course

    Market Research And Segmentation Course

    Market Research Course - discover how you can easily choose the best market where you can sell more through a proper research and segmentation!

    Write a review