How to Sell to Difficult People Course

Students until now: 1576 students
Last day for enrollment: 24 April 2024


Imagine 10 - 12 Weeks
Imagine 3 - 5 hours per week
Imagine In English

Certified By:


Discover how you can easily turn difficult people into loyal customers! We all know that these days the customers are more sophisticated, with specific needs and expectations increasingly difficult to meet.

You are here for a reason and the reason is that you want to know how you can sell with ease even to those potential customers that most of the time seem to be displeased with what you’re trying to sell them: if your product is black, they want it white, if you deliver your product in 3 days, they want it in 2 days, if you sell it with $100 they want to buy it with $80 and the story goes on.

Besides the special requirements, these prospects usually have already a supplier with whom they get along very well or they need more time to think, analyze or consult with other people or simply they don’t like you and don’t want to buy from you.

Sounds familiar? Well, you don’t have to bother with this anymore. In this sales training program, you will discover how to build a relationship with your clients, step by step, to understand their needs and provide them with the right solutions.

You will serenely deal with each negative answer and each objection until you won’t need to do that anymore because you will succeed in taking the relationship with your clients to the level where there will be no room for objections anymore.

You will know how to:

  • Prepare a successful sales meeting
  • Make the difference between an excuse and a real objection
  • Deal effectively with your customers’ objections
  • Use reciprocity as a powerful selling tool
  • Be more convincing by focusing on the benefits that your product could bring to your customers
  • Use the common ground in order to get closer to your clients
  • Use your body language to make yourself pleasant and sell easily
  • Apply the 3 Yes technique and the 3 No technique for a successful sales closing
    …and so much more

Module 1 - How I Sold for 65 Million Dollars in Time of Crisis

1.1 What is the secret of successful salespeople and why they are always successful

1.2 How successful salespeople sell and how we can learn to sell like them

1.3 People buy from those they trust. How you can be a very trustful person

1.4 The 3 golden sales phases and why common sales techniques no longer work

1.5 Do not try to sell everyone – the secret is to focus on really important clients

1.6 What you can do when a relationship with a customer no longer works

Module 2 - How to Get a Meeting and How to Handle Sales Objections

2.1 How to get a sales meeting in the easiest and most secure way

2.2 The golden rules for preparing a sales meeting

2.3 How to be prepared for the customer’s objections

2.4 How to know if it’s not an objection but an excuse and how to deal with it

2.5 The 3 steps to identify the real objections when the buyer doesn’t tell them directly

Module 3 - How to become a Trustful and Reliable Person that People Want to Buy From

3.1 Your image sells more than yourself - how to create a reliable image that sells

3.2 What are the positions, gestures and expressions that help you sell

3.3 What is the perfect voice to use that sells easier

3.4 How to have a $ 100,000 per day attitude

3.5 People buy if they have things in common with you – how to set the common ground

3.6 How a favor to your client can bring you more sales than all the sales techniques in one place

Module 4 - Talk Less and Listen More. The Magic Questions Technique in Sales

4.1 How to really listen to our customers to make them feel understood

4.2 How to formulate the magic questions in sales - when to use open questions

4.3 How to make the buyer be more open and co-operant using the consultative questions

4.4 What is the role of closed questions in closing the sale

Module 5 - How to Speak Our Customers’ Language Using NLP Techniques

5.1 How to recognize the communication pattern in order to speak the others’ language

5.2 How the Rapport helps us to get closer to our customers

5.3 The concrete steps to create a Rapport with our customers

5.4 How to become masters of persuasion using hypnotic and meta language

sales course

  • 105 course pages in a premium business magazine format that you can easily print
  • 48 real-life examples with sales techniques and sales tips from the most experienced professionals
  • 8 high-quality infographics that help you understand everything easier and quickly
  • 25 real cases practical applications with role-playing for easily putting into practice everything you learn
  • Feedback for every answer and option you choose on the real cases practical applications
  • Full Guidance & Support
  • Graduation Certificate downloadable as pdf and optionally the printed version

How to learn and get results faster

After you go through the checkout process, in a few minutes, in My Account you can click the link Go To My Courses and you’ll find your online courses, along with each course schedule.

Each module has 1 or 2 learning sessions. You get a new module every week and from that moment you have 3 weeks to participate in the Course Activities.
You are free to organize your time as you wish and your courses are available 24h/day and you can study at your own pace.

You will get feedback and points that will contribute to your Final Grade.

Here is a quick step by step video about how to learn:

Anytime you have questions, feel free to open a support ticket or a live chat. Also, you will have a tutor who will watch over your course progress and will send you notifications by SMS or email when needed.

Because we want you to be happy with your results you can always attempt every online course activity at least 2 times, even the final assessment.

In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part in the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam.

After you finish your course, you can go to your account in My Certificates section and download your graduation certificate and the transcripts for free. You can also order right away, the International Certification that comes printed.

As you can see, learning with us is easy, not time-consuming and you can achieve your goals faster.

How long will it take to complete the How to Sell to Difficult People Course?

This sales training program takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.

How will I be assessed at the How to Sell to Difficult People Course?

You can take this sales course even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive the Sales Certification, meaning the certificate of completion, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.

After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real-life situations. You will receive feedback on every solution you propose.

In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. You don’t have to pay anything for the assessment.

Your benefits

  • High-quality course delivered in a premium business magazine format through engaging and captivating content.
  • Instant access to up to date valuable sales techniques from experienced sales professionals that you can put into practice immediately.
  • Clear and concise language, easy to understand regardless of the complexity of the topic.
  • Real-life case studies offering role play, seamlessly putting into practice everything you learn.
  • Captivating infographics, illustrating key points that help you understand and remember quickly and easily.
  • Relaxed course schedule - you are free to organize your time as you wish and you can learn at your own pace 24/7 from anywhere in the world.
  • Stress-free assessment methods - you can repeat the course activities until you’re happy with the results.
  • Amazing customer service and administrative support from the moment you enroll until you complete your course.
  • Sales Certification - instantly download your graduation certificate as a pdf or get the official printed version.
  • Accessible learning – for this sales course you don’t need previous experience or certain qualifications to enroll.
  • User-friendly online learning platform – simple and easy to use for everyone.
  • Great value for money - premium sales course at the most affordable price.

Who is this Sales course for?

This sales training program is perfect for:

  • Sales Professionals wishing to update their selling skills and knowledge
  • Managers
  • Customer Service Representatives
  • Entrepreneurs & Business Owners
  • Other professionals who want to refine their selling skills finding out how to effectively deal with difficult customers and increase their output

This sales course helps you become the person everyone wants to be around and buy from regardless of what you sell.

No prior knowledge is necessary.

Career Path - The How to Sell to Difficult People Course allows you to fulfill various roles:

  • Customer Care Representative
  • Retail Sales Representative
  • Enterprise Sales Representative
  • Insurance Sales Representative
  • Healthcare Sales Manager

Can I find a job easier by graduating the How to Sell to Difficult People Course?

By taking this sales training program, you will attend a professional training program developed by sales experts and you will get the practical knowledge that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.

Full Guidance & Support

When you enroll in the How to Sell to Difficult People Course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.


  • There is no previous experience or qualifications required for enrollment in this online course. It is available to all students aged 18 or over, of all academic backgrounds.
  • Basic understanding of English language is required to attend the How to Sell to Difficult People Course.
  • You’ll need a computer or tab with an internet connection.

sales training program refThe Sales Training Program How to Sell to Difficult People is the result of more than 10 years of working closely with experienced sales professionals who shared their knowledge and revealed valuable insider secrets, including sales techniques and precious sales tips.

The result is now within your reach with clear and concise content, relevant examples and captivating real case studies based on role-playing. What separates the sales professionals from the great mass of sales amateurs is the willingness to discover new ways of improving their selling skills and the ability to take action.

Enroll now and discover how you can easily convert even the most difficult prospects into loyal customers.

By enrolling to this course you can collect up to 6 loyalty points. Your cart will total 6 points that can be converted into a voucher of $6.

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  • Student Reviews (4)
    James Foss
    Selling to difficult people was never a simple job for me but after I applied the effective techniques revealed in this sales course, I begun to sell much easier with less effort. It’s surprising how much it counts to get the right information on the right time. That happened to me when I discovered the online courses provided by BigMainStreet. I appreciate the valuable knowledge and exciting examples presented in a simple and concise way. How to sell to difficult people it’s really a great course and I’ll recommend it to all my experienced friends that work in sales.
    David Akerman
    I enjoyed this sales course from its first page till the last one because of its lovely design, captivating examples and interesting information. I use the technique of formulating questions in three steps and it helps me induce more confidence and credibility to my clients. I will definitely enroll also to the Mastering Sales Full High Level course because there are some other interesting topics I would like to grasp.
    Beltran Martinez
    I haven’t known till now how to properly use the open and closed questions for closing the sale. It’s really remarkable how smoothly the customers get to agree with you on whatever you are telling them when you’re using the technique of the 3 Yes or 3 No. I used to hesitate when I had to complete a sale but now I am very determined and confident because I know that these techniques increase my chances of closing the sale. Very useful knowledge. Thank you!
    Lorena Ryers
    Knowing how to deal with the client’s objections is crucial in sales. Thanks to the practical examples that I’ve found out in this course, it’s easier for me now to overcome the excuses, to find the real objections and deal with them until even the most stubborn clients decide to buy from me. I really appreciated that the information presented within this course gets straight to the point without any frills. Thank you, BigMainStreet.

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    How to Sell to Difficult People Course

    How to Sell to Difficult People Course

    Discover what you have to do in order to turn the difficult people into loyal customers!

    Write a review