Discover the major promotion mistakes and how you can easily avoid them. The vast experience of the marketing professionals with whom we’ve closely worked on this online marketing course proved that many valuable products don’t survive on the market just because of an inappropriate promotion.
This is the reason why we’ve gathered in this online course only verified knowledge based on so many years of experience in marketing that will help you avoid the major promotion mistakes and choose the most inspired ways of making your product known.
Besides knowing how you can boost your sales through an inspired promotion, in this online course you find out how to do proper market research and what marketing strategies to adopt in order to differentiate yourself from the competition and ensure the growth of the business.
You can also discover how you can make your products more appealing using creative packaging, increase your sales choosing the right pricing policy, use the SWOT matrix for taking the most inspired marketing decisions and so much more.
The Essential Skills for Marketing Assistants Course is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager or anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work. No prior knowledge is necessary.
1.1 How to understand better the people-oriented marketing approach using the 7C of marketing
1.2 Marketing Mix. Goodbye 4P and welcome 5P!
1.3 Why Marketing is not Sales
1.4 What are the most important activities in the marketing department
1.5 What is Marketing and how it can help us develop our business
2.1 What is marketing research and how we can use it in real life
2.2 The 2 types of marketing research and how we can achieve them
2.3 The 9 essential steps to implement a successful marketing research
2.4 What are the hot topics of the marketing research
2.5 The basic rules of designing the questionnaire as a tool of marketing research
2.6 The most relevant methods of marketing research with results in practice
2.7 How to identify the market types in order to know which one is right for you
2.8 What we consider when we apply market segmentation
2.9 The 6 essential criteria for choosing the target group
3.1 What is the SWOT matrix and what it contains
3.2 The internal environment with Strengths and Weaknesses
3.3 The external environment with Opportunities and Threats
3.4 SWOT Case Study of a marketing software launching
3.5 How to understand the SWOT matrix in order to make the best decisions
3.6 How the external environment is influencing our marketing
4.1 Who are our competitors and what we should know about them
4.2 How we can easily differentiate ourselves from the competition
4.3 How to successfully develop your business using the best growth strategies
4.4 Take your company to the top using wisely the competitive strategies
4.5 Do less than the competition – A different kind of strategy
5.1 What means to have the best product?
5.2 What is important to know about names and trademarks
5.3 Packaging sells. How salable packaging needs to be
5.4 How to use the packaging to make the sale easier
5.5 What are the key points to focus in product marketing
5.6 How creative products double the value of a generic product
5.7 How to choose the best color to communicate our marketing strategy
5.8 The product life cycle and when we need to reinvent the product
5.9 How to make our products more appealing using the product
5.10 The 5 most important steps in launching a new product
6.1 What do we take into consideration when we set the price?
6.2 3 golden tips to have the most attractive price on the market
6.3 The truth you didn’t know about low prices
6.4 What are the most popular 6 pricing strategies used by big successful companies
6.5 The alternative pricing strategies to eliminate competition
6.6 What pricing strategies we use when we launch a new product on the market
7.1 What are the essential steps of promotion
7.2 The best promotion channels and the promotional mix
7.3 3 unexpected ways of promotion: bookvertising, coolvertising and stampvertising
7.4 The 15 major promotion mistakes that we should avoid
7.5 Direct marketing – the 3 most common direct marketing mistakes
7.6 Why promotion through recommendation has the highest rate of success
7.7 What is the brand and what are the 3 types of brands
7.8 What are the most valuable benefits that the brand brings us
7.9 The promotion campaign – what to measure and how to establish the budget
7.10 The 3 essential components of a brilliant promotion campaign
7.11 Practical Case Study - promotional flyer for a babysitting agency
7.12 How to choose the most appropriate promotion strategy
7.13 How to use merchandising as an effective way of promotion
7.14 How the public relations can help us in marketing
7.15 How to have a brilliant marketing team
8.1 What we have to know about distribution in order to make it work for our success
8.2 What implies an effective distribution strategy
8.3 What are the most important activities of a distributor
8.4 How to understand the length, width and depth of a distribution channel
8.5 How to increase the power of the distribution channels
8.6 The role of the franchise systems in distribution
8.7 How to use the vertical and horizontal distribution systems
8.8 The 3 distribution policies that make the difference in a successful company
By enrolling in this marketing course, you will take part in an advanced training program made by industry-leading experts and you will achieve the marketing expertise that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.
After you go through the checkout process, in a few minutes, in My Account you can click the link Go To My Courses and you’ll find your online courses, along with each course schedule.
Each module has 1 or 2 learning sessions. You get a new module every week and from that moment you have 3 weeks to participate in the Course Activities.
You are free to organize your time as you wish and your courses are available 24h/day and you can learn marketing at your own pace.
You will get feedback and points that will contribute to your Final Grade.
Here is a quick step by step video about how to learn:
After you finish your course, you can go to your account in My Certificates section and download your graduation certificate and the transcripts for free. You can also order right away, the International Certification that comes printed.
As you can see, learning with us is easy, not time-consuming and you can achieve your goals faster.
The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.
You can take the Essential Skills for Marketing Assistants Course even without being assessed. You decide how much you are willing to engage in your marketing classes. However, if you want to receive the certificate of completion, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.
After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real-life situations. You will receive feedback for every solution you propose.
In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. The assessment is included in the course price.
When you enroll in the Essential Skills for Marketing Assistants Course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.
By enrolling to this course you can collect up to 8 loyalty points. Your cart will total 8 points that can be converted into a voucher of $8.