Essential Skills for Marketing Assistants Course

Students until now: 2126 students
Last day for enrollment: 24 April 2024


Imagine 10 - 12 Weeks
Imagine 3 - 5 hours per week
Imagine In English

Certified By:


Discover the major promotion mistakes and how you can easily avoid them. The vast experience of the marketing professionals with whom we’ve closely worked on this online marketing course proved that many valuable products don’t survive on the market just because of an inappropriate promotion.

This is the reason why we’ve gathered in this online course only verified knowledge based on so many years of experience in marketing that will help you avoid the major promotion mistakes and choose the most inspired ways of making your product known.

Besides knowing how you can boost your sales through an inspired promotion, in this online course you find out how to do proper market research and what marketing strategies to adopt in order to differentiate yourself from the competition and ensure the growth of the business.

You can also discover how you can make your products more appealing using creative packaging, increase your sales choosing the right pricing policy, use the SWOT matrix for taking the most inspired marketing decisions and so much more.

You will know how to:

  • Easily differentiate yourself from the competition using the unique selling offer and the guarantees
  • Successfully develop your business using the best marketing strategies for growth: concentration, vertical integration and diversification
  • Use the psychology of colours to communicate your marketing strategy
  • Make your products more appealing using the right marketing strategy
  • Put in practice the marketing strategies for pricing when you launch a new product or when you want to eliminate your competition
  • Avoid the 15 major promotion mistakes that can ruin your business
  • Run a successful promotion campaign knowing what you should consider
  • Use the benefits that brand could bring to your business
  • Use merchandising and public relations as effective ways of promotion
  • Increase the power of your distribution channels
    …and so much more

marketing assitant courseThe Essential Skills for Marketing Assistants Course is the result of more than 10 years of working closely with experienced marketing professionals. They shared their knowledge and revealed valuable insider secrets. The result is now within your reach with clear and concise content, relevant examples and captivating real case studies based on role-playing. 

What separates the successful individuals from the rest of the people is their ability to recognize an opportunity and decide quickly to grasp it.

Enroll now and take full advantage of the Essential Skills for Marketing Assistants Course that helps you discover in less than 12 weeks what you could struggle to find on your own in 20 years of working in marketing.

Who is this Marketing course for?

The Essential Skills for Marketing Assistants Course is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager or anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work. No prior knowledge is necessary.

Career Path - Essential Skills for Marketing Assistants Course allows you to fulfill various roles:

  • Marketing Assistant, Advertising Assistant
  • Account Assistant, Marketing Consultant
  • Marketing Coordinator, Market Researcher
  • Social Media Executive, Marketing Analyst


Module 1 - What You Need to Know About the Marketing Activities Inside the Company

1.1 How to understand better the people-oriented marketing approach using the 7C of marketing

1.2 Marketing Mix. Goodbye 4P and welcome 5P!

1.3 Why Marketing is not Sales

1.4 What are the most important activities in the marketing department

1.5 What is Marketing and how it can help us develop our business

Module 2 - Marketing Research and Market Segmentation

2.1 What is marketing research and how we can use it in real life

2.2 The 2 types of marketing research and how we can achieve them

2.3 The 9 essential steps to implement a successful marketing research

2.4 What are the hot topics of the marketing research

2.5 The basic rules of designing the questionnaire as a tool of marketing research

2.6 The most relevant methods of marketing research with results in practice

2.7 How to identify the market types in order to know which one is right for you

2.8 What we consider when we apply market segmentation

2.9 The 6 essential criteria for choosing the target group

Module 3 - The Essentials of the SWOT Analysis

3.1 What is the SWOT matrix and what it contains

3.2 The internal environment with Strengths and Weaknesses

3.3 The external environment with Opportunities and Threats

3.4 SWOT Case Study of a marketing software launching

3.5 How to understand the SWOT matrix in order to make the best decisions

3.6 How the external environment is influencing our marketing

Module 4 - Competition. How to Grow Making Less than the Competition

4.1 Who are our competitors and what we should know about them

4.2 How we can easily differentiate ourselves from the competition

4.3 How to successfully develop your business using the best growth strategies

4.4 Take your company to the top using wisely the competitive strategies

4.5 Do less than the competition – A different kind of strategy

Module 5 - The Product Marketing

5.1 What means to have the best product?

5.2 What is important to know about names and trademarks

5.3 Packaging sells. How salable packaging needs to be

5.4 How to use the packaging to make the sale easier

5.5 What are the key points to focus in product marketing

5.6 How creative products double the value of a generic product

5.7 How to choose the best color to communicate our marketing strategy

5.8 The product life cycle and when we need to reinvent the product

5.9 How to make our products more appealing using the product

5.10 The 5 most important steps in launching a new product

Module 6 - The Pricing Policy or How to Set Prices to Sell More

6.1 What do we take into consideration when we set the price?

6.2 3 golden tips to have the most attractive price on the market

6.3 The truth you didn’t know about low prices

6.4 What are the most popular 6 pricing strategies used by big successful companies

6.5 The alternative pricing strategies to eliminate competition

6.6 What pricing strategies we use when we launch a new product on the market

Module 7 - Promotion Best Practices. Do’s and Don’ts

7.1 What are the essential steps of promotion

7.2 The best promotion channels and the promotional mix

7.3 3 unexpected ways of promotion: bookvertising, coolvertising and stampvertising

7.4 The 15 major promotion mistakes that we should avoid

7.5 Direct marketing – the 3 most common direct marketing mistakes

7.6 Why promotion through recommendation has the highest rate of success

7.7 What is the brand and what are the 3 types of brands

7.8 What are the most valuable benefits that the brand brings us

7.9 The promotion campaign – what to measure and how to establish the budget

7.10 The 3 essential components of a brilliant promotion campaign

7.11 Practical Case Study - promotional flyer for a babysitting agency

7.12 How to choose the most appropriate promotion strategy

7.13 How to use merchandising as an effective way of promotion

7.14 How the public relations can help us in marketing

7.15 How to have a brilliant marketing team

Module 8 - The Important Role of the Supply Channels

8.1 What we have to know about distribution in order to make it work for our success

8.2 What implies an effective distribution strategy

8.3 What are the most important activities of a distributor

8.4 How to understand the length, width and depth of a distribution channel

8.5 How to increase the power of the distribution channels

8.6 The role of the franchise systems in distribution

8.7 How to use the vertical and horizontal distribution systems

8.8 The 3 distribution policies that make the difference in a successful company

marketing course

  • 157 course pages in a premium business magazine format that you can easily print
  • 61 real-life examples with extra knowledge from the most experienced professionals
  • 18 high-quality infographics that help you understand everything easier and quickly
  • 33 real cases practical applications that help you easily apply everything you learn
  • Feedback for every solution you choose on the real cases practical applications
  • Full Guidance & Support
  • Graduation Certificate downloadable as pdf and optionally the printed version

Can I find a job easier by graduating the Essential Skills for Marketing Assistants Course?

By enrolling in this marketing course, you will take part in an advanced training program made by industry-leading experts and you will achieve the marketing expertise that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.

Your benefits

  • High-quality course delivered in a premium business magazine format through engaging and captivating content.
  • Instant access to up to date valuable knowledge from marketing leading experts that you can put into practice immediately.
  • Clear and concise language, easy to understand regardless of the complexity of the topic.
  • Real-life case studies offering role play, seamlessly putting into practice everything you learn.
  • Captivating infographics, illustrating key points that help you understand and remember quickly and easily.
  • Relaxed course schedule - you are free to organize your time as you wish and you can learn marketing at your own pace 24/7 from anywhere in the world.
  • Stress-free assessment methods - you can repeat the course activities until you’re happy with the results.
  • Amazing customer service and administrative support from the moment you enroll until you complete your course.
  • Certification - instantly download your graduation certificate as a pdf or get the official printed version.
  • Accessible learning – for this marketing course you don’t need previous experience or certain qualifications to enroll.
  • User-friendly online learning platform – simple and easy to use for everyone.
  • Great value for money - premium marketing classes at the most affordable price.


How to learn marketing and get results faster

After you go through the checkout process, in a few minutes, in My Account you can click the link Go To My Courses and you’ll find your online courses, along with each course schedule.

Each module has 1 or 2 learning sessions. You get a new module every week and from that moment you have 3 weeks to participate in the Course Activities.
You are free to organize your time as you wish and your courses are available 24h/day and you can learn marketing at your own pace.

You will get feedback and points that will contribute to your Final Grade.

Here is a quick step by step video about how to learn:

Anytime you have questions, feel free to open a support ticket or a live chat. Also, you will have a tutor who will watch over your course progress and will send you notifications by SMS or email when needed.

Because we want you to be happy with your results you can always attempt every online course activity at least 2 times, even the final assessment.

In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part in the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam.

After you finish your course, you can go to your account in My Certificates section and download your graduation certificate and the transcripts for free. You can also order right away, the International Certification that comes printed.

As you can see, learning with us is easy, not time-consuming and you can achieve your goals faster.

How long will it take to complete the Essential Skills for Marketing Assistants Course?

The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.

How will I be assessed at the Essential Skills for Marketing Assistants Course?

You can take the Essential Skills for Marketing Assistants Course even without being assessed. You decide how much you are willing to engage in your marketing classes. However, if you want to receive the certificate of completion, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.

After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real-life situations. You will receive feedback for every solution you propose.

In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. The assessment is included in the course price.

Full Guidance & Support

When you enroll in the Essential Skills for Marketing Assistants Course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.


  • There is no previous experience or qualifications required for enrollment in this marketing course. It is available to all students aged 18 or over, of all academic backgrounds.
  • Basic understanding of English language is required to attend the Essential Skills for Marketing Assistants Course.
  • You will need a computer, a tablet or a high-resolution smartphone with an internet connection.

By enrolling to this course you can collect up to 8 loyalty points. Your cart will total 8 points that can be converted into a voucher of $8.

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  • Student Reviews (3)
    William Jernigan
    I’m proud of my decision to enroll to this marketing course because I needed to consolidate my knowledge. I was impressed by the captivating examples and strong ideas revealed in a very simple language easy to understand and put into practice. For me it was a rewarding experience and what I also appreciate is the fact that you’ve created an effective online learning system especially made for adult learning.
    Kishori Sharma
    Improved way of learning online! It’s not my first e-learning experience but by far is the best one. I loved the “Important to put into practice” tips that are very useful just as the rest of the knowledge presented in this marketing course. Loved the infographics because they helped me settle out the knowledge achieved thanks to their synthesized information. I will recommend this course also to my workmates.
    Elle Johns
    Really great! The combination of real life examples with best practices and real case studies it’s a burst of practical knowledge that helped me a lot. I found extremely useful the tips on how to avoid the major promotion mistakes and I also appreciated the quality of the feedback at each practical activity, being a comprehensive and illuminating one. Very useful and instructive experience!

    Write a review

    Essential Skills for Marketing Assistants Course

    Essential Skills for Marketing Assistants Course

    Discover in less than 12 weeks what you could struggle to find on your own in 20 years of working in marketing!

    Write a review