Marketing Strategies and Best Practices Course

Students until now: 1296 students
Last day for enrollment: 01 June 2020




Imagine 10 - 12 Weeks
Imagine 3 - 5 hours per week
Imagine In English

Certified By:


Discover how you can easily turn the success of any business from probability to certainty mastering 5 marketing essentials. We designed this online marketing course in close collaboration with experienced marketing professionals precisely for providing you only verified knowledge in the most important marketing domains: Competition and Growth Strategies, Product Marketing, Promotion Best Practices, Customer Loyalty and Marketing Planning.

The Marketing Strategies and Best Practices Course is the result of more than 10 years of working closely with experienced marketing professionals and successful business owners. They shared their knowledge and revealed valuable insider secrets. The result is now within your reach with clear and concise content, relevant examples and captivating real case studies.

In this online course, you find out how to run a promotion campaign, knowing on what to focus and what to avoid. You discover what marketing strategies to adopt in order to differentiate yourself from the competition and ensure the growth of your business. You also find out how you can make your products more appealing using creative packaging and consolidate your business increasing the loyalty of your customers.

Last but not least you find out how to properly write a marketing plan, step by step. Without good planning, any marketing initiative is useless. How can you reach your goals if you don’t know precisely what your goals are?

You will know how to:

  • Easily differentiate yourself from the competition using the unique selling offer and the guarantees
  • Successfully develop your business using the best growth strategies: concentration, vertical integration and diversification
  • Take your company to the top using the competitive strategies
  • Take advantage of the “Do less than the competition” strategy
  • Make an attractive packaging that will enhance your sales
  • Choose the best color to communicate your marketing strategies
  • Make your products more appealing using the product strategies
  • Overcome the decline phase in your product life cycle
  • Avoid the 15 major promotion mistakes that can ruin your business
  • Run a successful promotion campaign knowing what you should consider
  • Use the benefits that brand could bring to your business
  • Use merchandising and public relations as effective ways of promotion
  • Easily trigger the WOW factor for increasing the loyalty of your customers
  • Assess customer satisfaction through the 3 valuable techniques
  • Easily make your marketing plan step by step
    …and so much more


Who is this Marketing course for?

The Marketing Strategies and Best Practices Course is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager or anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work. No prior knowledge is necessary

Career Path - Marketing Strategies and Best Practices Course allows you to fulfill various roles:

  • Marketing Executive, Area Sales Manager
  • Marketing Assistant, Marketing Consultant
  • Advertising Manager, Marketing Manager
  • Business Development Manager


Module 1 - Competition. How to Grow Making Less than the Competition

1.1 Who are our competitors and what we should know about them

1.2 How we can easily differentiate ourselves from the competition

1.3 How to successfully develop your business using the best growth strategies

1.4 Take your company to the top using wisely the competitive strategies

1.5 Do less than the competition – A different kind of strategy

Module 2 - The Product Marketing

2.1 What means to have the best product?

2.2 What is important to know about names and trademarks

2.3 Packaging sells. How salable packaging needs to be

2.4 How to use the packaging to make the sale easier

2.5 What are the key points to focus in product marketing

2.6 How creative products double the value of a generic product

2.7 How to choose the best color to communicate our marketing strategy

2.8 The product life cycle and when we need to reinvent the product

2.9 How to make our products more appealing using the product strategies

2.10 The 5 most important steps in launching a new product

Module 3 - Promotion Best Practices. Do’s and Don’ts

3.1 What are the essential steps of promotion

3.2 The best promotion channels and the promotional mix

3.3 3 unexpected ways of promotion: bookvertising, coolvertising and stampvertising

3.4 The 15 major promotion mistakes that we should avoid

3.5 Direct marketing – the 3 most common direct marketing mistakes

3.6 Why promotion through recommendation has the highest rate of success

3.7 What is the brand and what are the 3 types of brands

3.8 What are the most valuable benefits that the brand brings us

3.9 The promotion campaign – what to measure and how to establish the budget

3.10 The 3 essential components of a brilliant promotion campaign

3.11 Practical Case Study - promotional flyer for a babysitting agency

3.12 How to choose the most appropriate promotion strategy

3.13 How to use merchandising as an effective way of promotion

3.14 How the public relations can help us in marketing

3.15 How to have a brilliant marketing team

Module 4 - How to Have Bigger Sales Using the Customer Loyalty

4.1 Why is a loyal customer so important for our business?

4.2 What makes an ordinary customer become a loyal one?

4.3 The 5 practical ways of making customers loyal and creating the WOW factor

4.4 The secrets of a successful follow-up

4.5 3 most valuable techniques to increase customer satisfaction

Module 5 - The Step by Step Practical Guide for Making the Marketing Plan

5.1 Why does the marketing plan give us clarity and what is it good for?

5.2 Step 1 – How to define with great impact the present situation

5.3 Step 2 - How to present the results we’ve got after the market analysis

5.4 Step 3 – Use SWOT analysis for clarity and overall image

5.5 Step 4 - How to set the most appropriate marketing goals

5.6 Step 5 – What are the best marketing strategies?

5.7 Step 6 - How to present the marketing mix

5.8 Step 7 - Action plan - budget and necessary time

5.9 Step 8 - Why monitoring and measuring results is the most important part?

marketing course

  • 123 course pages in a premium business magazine format that you can easily print
  • 46 real-life examples with extra knowledge from the most experienced professionals
  • 13 high-quality infographics that help you understand everything easier and quickly
  • 21 real cases practical applications that help you easily apply everything you learn
  • Feedback for every solution you choose on the real cases practical applications
  • Full Guidance & Support
  • Graduation Certificate downloadable as pdf and optionally the printed version

Can I find a job easier by graduating the Marketing Strategies and Best Practices Course?

By signing up for this marketing course, you will take part in an advanced training program made by industry-leading experts and you will achieve the marketing expertise that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.

Your benefits

  • High-quality course delivered in a premium business magazine format through engaging and captivating content.
  • Instant access to up to date valuable knowledge from experienced marketing professionals that you can put into practice immediately.
  • Clear and concise language, easy to understand regardless of the complexity of the topic.
  • Real-life case studies offering role play, seamlessly putting into practice everything you learn.
  • Captivating infographics, illustrating key points that help you understand and remember quickly and easily.
  • Relaxed course schedule - you are free to organize your time as you wish and you can learn marketing at your own pace 24/7 from anywhere in the world.
  • Stress-free assessment methods - you can repeat the course activities until you’re happy with the results.
  • Amazing customer service and administrative support from the moment you enroll until you complete your course.
  • Certification - instantly download your graduation certificate as a pdf or get the official printed version.
  • Accessible learning – for this marketing course you don’t need previous experience or certain qualifications to enroll.
  • User-friendly online learning platform – simple and easy to use for everyone.
  • Great value for money - premium marketing course at the most affordable price.


How to learn marketing and get results faster

After you go through the checkout process, in a few minutes, in My Account you can click the link Go To My Courses and you’ll find your online courses, along with each course schedule.

Each module has 1 or 2 learning sessions. You get a new module every week and from that moment you have 3 weeks to participate in the Course Activities.
You are free to organize your time as you wish and your courses are available 24h/day and you can learn marketing at your own pace.

You will get feedback and points that will contribute to your Final Grade.

Here is a quick step by step video about how to learn:

Anytime you have questions, feel free to open a support ticket or a live chat. Also, you will have a tutor who will watch over your course progress and will send you notifications by SMS or email when needed.

Because we want you to be happy with your results you can always attempt every online course activity at least 2 times, even the final assessment.

In the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part in the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam.

After you finish your course, you can go to your account in My Certificates section and download your graduation certificate and the transcripts for free. You can also order right away, the International Certification that comes printed.

As you can see, learning with us is easy, not time-consuming and you can achieve your goals faster.

How long will it take to complete the Marketing Strategies and Best Practices Course?

The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.

How will I be assessed at the Marketing Strategies and Best Practices Course?

You can take the Marketing Strategies and Best Practices Course even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive the certificate of completion, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.

After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real-life situations. You will receive feedback for every solution you propose.

At the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. You don’t have to pay anything for the assessment.

Full Guidance & Support

When you enroll in the Marketing Strategies and Best Practices Course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.


  • There is no previous experience or qualifications required for enrollment in this marketing course. It is available to all students aged 18 or over, of all academic backgrounds.
  • Basic understanding of English language is required to attend the Marketing Strategies and Best Practices Course.
  • You’ll need a computer or tab with an internet connection.

By enrolling to this course you can collect up to 6 loyalty points. Your cart will total 6 points that can be converted into a voucher of $6.00.

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  • Student Reviews (3)
    Evelyn Jenkins
    Great course! My colleagues were impressed by my ideas for the new marketing campaigns that we are working on. I told them that I’ve got inspired from this marketing course and now they also want to enroll :). It was my first online learning experience and I am happy that I decided to take this course. I am thrilled by all the examples and practical knowledge that I’ve found. Thanks to the clarifying feedback that goes with the right solution at each practical activity, I assimilated much easier all the knowledge and the best practices.
    Lorraine Forster
    The customer service was of great help especially at the beginning of this course when I needed some clarifications but also throughout the course, every time when I had some doubtfulness because it was my first time taking an online course. Regarding the practical activities, although I’m kind of a slow person, the time for submitting my answers was enough. I really liked the captivating examples and the role-playing case studies that reveal the practical applicability of the knowledge that I’ve achieved throughout this marketing course.
    Mahavir Bhattacharya
    The time schedule was very relaxed and allowed me to learn at my own pace with no stressful deadlines. Who likes to be assessed? I personally dislike it and find it very stressful. Participating at this marketing course and working only with real cases role-playing was a very pleasant and instructive way of learning and I really loved that I had the chance to participate twice. That was the most rewarding online and offline course I’ve ever had!

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