Discover how you can easily choose the best market where you can sell more through a proper research and segmentation. The decades-long experience of the marketing professionals with whom we’ve closely worked on this online course confirmed the following big truth: Instead of selling what you’ve produced, you’d better produce what you can sell.
The market research can help us understand which products and services are in demand and find important details about our customers and competitors. The market segmentation helps us choose the market segment on which we want to concentrate our marketing campaigns in order to maximize our sales.
In this online course you find out how you can precisely use the market research tools and easily apply the market segmentation. We’ve gathered only verified knowledge based on years of valuable experience in marketing and we share it with you.
The Market Research And Segmentation Course is the result of more than 10 years of working closely with experienced marketing professionals and successful business owners. They shared their knowledge and revealed valuable insider secrets. The result is now within your reach with a clear and concise content, relevant examples and captivating real case studies.
In this online course you also find out what strategies to adopt in order to differentiate yourself from competition and ensure the growth of your business. You can take the most inspired marketing decisions using the SWOT matrix and you discover the truth about the consumer behavior and how you can use it to increase your sales.
What separates the successful individuals from the rest of the people is their ability to recognize an opportunity and decide quickly to grasp it. Enroll now and take full advantage of the Market Research And Segmentation Course that helps you discover in less than 12 weeks what you could struggle to find on your own maybe in 20 years of working in marketing.
The Market Research And Segmentation Course is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager or anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work. No prior knowledge is necessary.
By signing up for this marketing course, you will take part in an advanced training program made by industry leading experts and you will achieve the marketing expertise that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.
The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.
You can take the Market Research And Segmentation Course even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive the certificate of completion, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.
After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real life situations. You will receive feedback for every solution you propose.
At the end, you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. The assessment is included in the course price.
When you enroll in the Market Research And Segmentation Course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.
1.1 What is Marketing and how it can help us develop our business
1.2 Why Marketing is not Sales
1.3 What are the most important activities in the marketing department
1.4 Marketing Mix. Goodbye 4P and welcome 5P!
1.5 How to understand better the people-oriented marketing approach using the 7C of marketing
2.1 What is marketing research and how we can use it in real life
2.2 The 2 types of marketing research and how we can achieve them
2.3 The 9 essential steps to implement a successful marketing research
2.4 What are the hot topics of the marketing research
2.5 The basic rules of designing the questionnaire as a tool of marketing research
2.6 The most relevant methods of marketing research with results in practice
2.7 How to identify the market types in order to know which one is right for you
2.8 What we consider when we apply market segmentation
2.9 The 6 essential criteria for choosing the target group
3.1 What is the SWOT matrix and what it contains
3.2 The internal environment with Strengths and Weaknesses
3.3 The external environment with Opportunities and Threats
3.4 SWOT Case Study of a marketing software launching
3.5 How to understand the SWOT matrix in order to make the best decisions
3.6 How the external environment is influencing our marketing
4.1 Who are our competitors and what we should know about them
4.2 How we can easily differentiate ourselves from the competition
4.3 How to successfully develop your business using the best growth strategies
4.4 Take your company to the top using wisely the competitive strategies
4.5 Do less than the competition – A different kind of strategy
5.1 What is the supply and what is important to keep in mind when we conceive it
5.2 What is the demand and how it is structured in the market
5.3 How we can understand the way we are influenced by supply and demand
5.4 What is the elasticity of demand and why should we care about it
5.5 What happens when there is a balance between the supply and demand
5.6 The rigid supply with constant costs and the supply curve with
5.7 How to understand the consumer and strike their cord knowing their behavior
5.8 What is important to know about the consumer behavior in order to make them buy from us
By enrolling to this course you can collect up to 6 loyalty points. Your cart will total 6 points that can be converted into a voucher of $6.00.