Advanced Marketing Mix Course


Last day for enrollment: 10 December
Students until now: 1353

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    Advanced Marketing Mix Course

    Advanced Marketing Mix Course

    Discover why the 4P’s of marketing don’t work anymore and how the 7P’s can ensure the success of your business!

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  • 10 - 12 Weeks
    3 - 5 hours per week
    In English

    See how easily you can boost your sales using verified marketing mix recipes. What differentiates you from your competitors? What are the benefits your product brings to your customers? What price strategy do you apply? How do you make your product known? What distribution channels do you use and how? These are the major question marketing people should always ask themselves.

    The reliable experience of the marketing professionals with whom we’ve closely worked on this online course proved that a marketing approach comprising all the 4 essential components of the marketing mix i.e. Product-Price-Promotion-Placement or the 4P no longer ensure the success of any business just because the 7P of marketing is about the new marketing that works today.

    This is the reason why we’ve gathered in this Advanced Marketing Mix Course only verified knowledge based on years of valuable experience in marketing that will help you ensure the success of the business you are in.

    The Advanced Marketing Mix Course is the result of more than 10 years of working closely with experienced marketing professionals. They shared their knowledge and revealed valuable insider secrets. The result is now within your reach with a clear and concise content, relevant examples and captivating real case studies.

    In this online course you find out how to run a promotion campaign, what strategies to adopt in order to differentiate yourself from competition and ensure the growth of your business. You also discover how you can make your products more appealing using creative packaging and increase your sales through an effective distribution channel and choosing the right pricing policy.

    What separates the successful individuals from the rest of the people is their ability to recognize an opportunity and decide quickly to grasp it. Enroll now and take full advantage of the Advanced Marketing Mix Course that helps you discover in less than 12 weeks what you could struggle to find on your own in 20 years of working in marketing.

    You will know how to:

    • Understand what are the most important activities in the marketing department
    • Focus on the essential components of the marketing mix
    • Make an attractive packaging that will enhance your sales
    • Make your products more appealing using the product strategies
    • Overcome the decline phase in your product life cycle
    • Apply the essential pricing strategies in order to get a sustainable sales increase
    • Put in practice the right pricing strategies when you launch a new product or when you want to eliminate your competition
    • Avoid the 15 major promotion mistakes that can ruin your business
    • Use merchandising and public relations as effective ways of promotion
    • Run a successful promotion campaign knowing what you should take into consideration
    • Increase the power of your distribution channels
      …and so much more

      Who is this Marketing course for?

      The Advanced Marketing Mix Course is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager or anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work. No prior knowledge is necessary.

      Can I find a job easier by graduating the Advanced Marketing Mix Course?

      By joining this marketing course, you will take part in an advanced training program made by industry leading experts and you will achieve the marketing expertise that will definitely help you differentiate from other competitors when you will apply for a job or a higher position.

      Career Path - The Advanced Marketing Mix Course allows you to fulfill various roles, including:

      • Marketing Assistant
      • Marketing Consultant
      • Marketing Coordinator
      • Marketing Executive
      • Advertising Assistant
      • Advertising Manager
      • Sales Manager
      • Market Researcher
      • Account Assistant
      • Social Media Executive
      • Business Development Manager
      • Marketing Manager

    Marketing Mix Course - What You Get from this Course

    • 61 course pages in a premium business magazine format that you can easily print
    • 19 real life examples with extra knowledge from the most experienced professionals
    • 7 high quality infographics that help you understand everything easier and quickly
    • 12 real cases practical applications with role playing for easily putting into practice everything you learn
    • Feedback for every answer and option you choose on the real cases practical applications
    • Full Guidance & Support
    • Graduation Certificate downloadable as pdf and optionally the printed version

      How long will it take to complete the Advanced Marketing Mix Course?

      The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.

      How will I be assessed at the Advanced Marketing Mix Course?

      You can take the Advanced Marketing Mix Course even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive the certificate of completion, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.

      After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real life situations. You will receive feedback for every solution you propose.

      At the end you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part of the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. You don’t have to pay anything for the assessment.

      Full Guidance & Support

      When you enroll in the Advanced Marketing Mix Course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.


    • There is no previous experience or qualifications required for enrollment on this online course. It is available to all students aged 18 or over, of all academic backgrounds.
    • Basic understanding of English language is required to attend the Advanced Marketing Mix Course.
    • You’ll need a computer or tab with an internet connection.

    Your benefits

    • High quality course delivered in a premium business magazine format through engaging and captivating content.
    • Instant access to up to date valuable knowledge from experienced marketing professionals that you can put into practice immediately.
    • Clear and concise language, easy to understand regardless of the complexity of the topic.
    • Real life case studies offering role play, seamlessly putting into practice everything you learn.
    • Captivating infographics, illustrating key points that help you understand and remember quickly and easily.
    • Relaxed course schedule - you are free to organize your time as you wish and you can learn at your own pace 24/7 from anywhere in the world.
    • Stress-free assessment methods - you can repeat the course activities until you’re happy with the results.
    • Amazing customer service and administrative support from the moment you enroll until you complete your course.
    • Certification - instantly download your graduation certificate as a pdf or get the official printed version.
    • Accessible learning – for many this marketing course you don’t need previous experience or certain qualifications to enroll.
    • User friendly online learning platform – simple and easy to use for everyone.
    • Great value for money - premium marketing course at the most affordable price.


    Module 1 - What You Need to Know About the Marketing Activities Inside the Company

    1.1 What is Marketing and how it can help us develop our business

    1.2 Why Marketing is not Sales

    1.3 What are the most important activities in the marketing department

    1.4 Marketing Mix. Goodbye 4P and welcome 5P!

    1.5 How to understand better the people-oriented marketing approach using the 7C of marketing

    Module 2 - The Product Marketing

    2.1 What means to have the best product?

    2.2 What is important to know about names and trademarks

    2.3 Packaging sells. How salable packaging needs to be

    2.4 How to use the packaging to make the sale easier

    2.5 What are the key points to focus in product marketing

    2.6 How creative products double the value of a generic product

    2.7 How to choose the best color to communicate our marketing strategy

    2.8 The product life cycle and when we need to reinvent the product

    2.9 How to make our products more appealing using the product strategies

    2.10 The 5 most important steps in launching a new product

    Module 3 - The Pricing Policy or How to Set Prices to Sell More

    3.1 What pricing strategies we use when we launch a new product on the market

    3.2 The alternative pricing strategies to eliminate competition

    3.3 What do we take into consideration when we set the price?

    3.4 3 golden tips to have the most attractive price on the market

    3.5 The truth you didn’t know about low prices

    3.6 What are the most popular 6 pricing strategies used by big successful companies

    Module 4 - Promotion Best Practices. Do’s and Don’ts

    4.1 The 3 essential components of a brilliant promotion campaign

    4.2 Why promotion through recommendation has the highest rate of success

    4.3 The 15 major promotion mistakes that we should avoid

    4.4 Direct marketing – the 3 most common direct marketing mistakes

    4.5 What are the most valuable benefits that the brand brings us

    4.6 3 unexpected ways of promotion: bookvertising, coolvertising and stampvertising

    4.7 The best promotion channels and the promotional mix

    4.8 What are the essential steps of promotion

    4.9 What is the brand and what are the 3 types of brands

    4.10 The promotion campaign – what to measure and how to establish the budget

    4.11 Practical Case Study - promotional flyer for a babysitting agency

    4.12 How to choose the most appropriate promotion strategy

    4.13 How to use merchandising as an effective way of promotion

    4.14 How the public relations can help us in marketing

    4.15 How to have a brilliant marketing team

    Module 5 - The Important Role of the Supply Channels

    5.1 What we have to know about distribution in order to make it work for our success

    5.2 What implies an effective distribution strategy

    5.3 What are the most important activities of a distributor

    5.4 How to understand the length, width and depth of a distribution channel

    5.5 How to increase the power of the distribution channels

    5.6 The role of the franchise systems in distribution

    5.7 How to use the vertical and horizontal distribution systems

    5.8 The 3 distribution policies that make the difference in a successful company

    By enrolling to this course you can collect up to 6 loyalty points. Your cart will total 6 points that can be converted into a voucher of $6.00.

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    Congrats! I’m very impressed! I’ve done many online courses over the years and this rates as one of the best. I appreciated the genuine knowledge very well structured in order to enhance a quick assimilation. I found very helpful the direct way of presenting practical methods and other useful techniques through the infographics because I understood and assimilated them easier. A big thank you!
    Exciting experience! Given that the time schedule is a relaxed one, I could internalize better all the information I found throughout this marketing course. I loved your practical activities system because if it happened to give a wrong solution, I had the chance to do the activity again without being penalized and always get the best results. By repetition I’ve learned more but I’m sure that you’ve already known that.
    Valuable content in a lovely packaging! How could you not love it? I like the simple ways of achieving results, so for me getting valuable knowledge synthesized through powerful phrases and very easy to understand infographics, meant a lot. The images with the lady that appears when the results are displayed made me really enjoy every moment. Keep up the good work Bigmainstreet!

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